S.W.OT analysis 2

DiGi

Founded in 1995, publicly listed 1997, known as Mutiara Swisscom Bhd. On 24 May DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network. DiGi prepaid and postpaid played a great role to increase supply of voice and data services to individual and corporate customers. DiGi is Mobile Broadband and Mobile Network service provider. it has postpaid and prepaid plans for Mobile Broadband and Mobile Network. DiGi provides auto reload online payment and these facilities bring convenience to customers and cost. The experience management personnel from overseas can bring global experience for company.

DiGi needs more training to provide elevate and continuous improvement, in this market DiGi needs more money to fund and preserve and hoist their network with latest equipment. Users do not aware of DiGi's product and services, not only DiGi decrease its consumption but discard potential customers to competitor. DiGi Ambassadors lack promoting DiGi's products and services to increase interest towards their customers.

 DiGi gave the opportunities to foreign workers to come and fill the vacancies of the production line. There are many educated people purchase DiGi's products and services to convenient communicating. Malaysian can afford DiGi's products and services for increasing quality of life.

Yet, within the industry, together with Telekom, Maxis, Celcom, and DiGi continue to compete on differentiation of products and services through improvement and introduction of new innovative features aspects such as call rates, packages price and so on. They try to gain competitive advantage through low call rate and price. Each of these rivalry invests a lot on advertising to promote their product.

S.W.OT analysis 1

PERODUA

Established in 1992, Malaysia's second largest automobile manufacturer after Proton with the total strength of 10000 employees. Perodua is also among the largest small car manufacturers in Asia indirectly linked to Toyota which gives an image of Japanese association

Perodua are notorious for low safety standards due to their designs and they are excessively dependent on Toyota for upgrades. 

Perodua should look at newer markets as their home markets are getting saturated. increasing fuel prices will drive people to prefer smaller cars, thus Perodua will benefit from the change also Perodua can look at newer markets which are favorable for small cars.

Competitor like Proton have higher investment capabilities thus can takeover in terms of R&D investments. Other threats like low cost substitutes being marketed by Chinese manufacturers. The marco-economic situations are leading to lower sales for all automobile manufacturers. 

week 2, 2nd exercise

week 1, 1st exercise